FOR RETAILERS
A simple add-on that fits naturally into your outdoor assortment.
BootHug is available for selected retail partners. A practical outdoor product for families — small, easy to display and made for real Nordic weather.
ALREADY AVAILABLE IN
Tupsunupsu
Tartu
Pehme samm
Pärnu
Sepuke
Viimsi
Freizehn
Germany
RETAILER FEEDBACK
From a partner store using BootHug since 2022.
“We have been offering BootHug in our shop since 2022, and it has become the perfect companion to our barefoot rain boots. Our customers love it.
Since barefoot rain boots don’t have a heel or sole groove to keep traditional rainwear straps in place, BootHug provides an elegant and reliable solution. It’s a game changer for rainwear that doesn’t come with foot straps at all.
As it can be attached to virtually any rainwear, it’s a versatile accessory that makes outdoor adventures more comfortable for children and easier for parents.”
Stefanie – Freizehn team, Germany
WHY RETAILERS CHOOSE BOOTHUG
Built to sit quietly beside your
best sellers.
No seasonal pressure
Useful for rain, snow and everyday outdoor use.
Easy to explain
Customers understand the product in seconds.
Small shelf space
Compact packaging fits almost anywhere.
Good add-on purchase
Works well next to shoes, rainwear and outdoor clothing.
WHY RETAILERS CHOOSE BOOTHUG
BootHug is a good fit if your store sells:
RETAIL READY PACKAGING
Compact packaging makes it easy to display in-store.
Euro hook included
Ready to hang on standard retail displays.
Shelf-ready packaging
No repackaging or extra prep needed.
Compact footprint
Fits small counter and shelf spaces.
Easy for customers to understand
The product explains itself at a glance.
STARTER ORDER
30 pairs, shipping included.
A balanced first order so you can see how BootHug sits on your shelf and with your customers.
Shipping included from Estonia.
10
Toddler
10
Kids
10
Adult
30 pairs total
Shipping included
GETTING STARTED
Four steps from interest to first shipment.
- Request wholesale information.
- We’ll send pricing, retail terms and product information.
- Choose your starter order.
- Your first order is on its way.
YOUR WHOLESALE INFORMATION INCLUDES
Wholesale pricing
Starter order options
Product photos
Product descriptions
Personal support
WHY CUSTOMERS BUY BOOTHUG
A small fix for four everyday problems.
Customers quickly understand BootHug because it solves a small but familiar outdoor problem.
Keeps trouser legs inside the boot.
Helps keep feet dry and warm.
Works with children’s and adult footwear.
Useful for rainwear without built-in foot straps.
FOUNDER
Hi, I’m Meeli.
I created BootHug after years of designing outdoor accessories and refining products through real-life use. Every pair is handmade in Estonia, one pair at a time.
If you’d like to see whether BootHug fits your store, I’d be happy to help.
REQUEST WHOLESAIL INFORMATION
Get the full wholesale kit.
We’ll get back to you within 48 hours with a full wholesale kit